Harley Davidson has announced they are no longer involved in DEI initiatives after massive pushback from their customers. Huh? Who could have seen this coming? If you are an all American, motorcycle brand like Harley Davidson why would you even consider doing anything remotely woke? You would think they would have looked over at Bud Light and made the easy choice to stay the hell away from any kind of woke policy. But here we are.
So, what happened? How did this all start and where are we now with Harley Davidson? Is the motorcycle company woke? Let’s go to the highlights.
We think it’s a very smart thing for Harley Davidson to reverse course. However, the tsunami of woke, DEI corporate bad decisions just keep coming. They only seem to respond to massive losses of sales. Oh well, so be it. The consumer has all the power and that’s how it’s supposed to be. Let the record show: Get woke, go broke.
