Sometimes the stars align, and you find yourself with pitch perfect response to events that are seemingly out of your control. That seems to be the case with the newest ad from Volvo. As the internet shakes its collective head over Jaguar’s new celebration of woke, Volvo had the perfect answer ad ready to go. It’s definitely worth a watch.
It’s worth noting that these car ads are legit, mini movies. Months of planning and production go into creating these. So, it really is a question of what the car company wants to say to the public. Jaguar went woke and Volvo went another way. I really am trying to avoid spoilers. Ha! For a car commercial! I love it.
The Volvo ad was shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. You can practically feel those vibes coming through the screen. Well done. And after the woke ad Jaguar just put out, the timing couldn’t have been better. Here’s the new ad for Volvo. It’s really strong. No spoilers.
