I’m going to be honest, here. I am a Christian, but most faith-based films and shows have just not done it for me.

I’m glad they are out there, and there have been a few that I have enjoyed. Yet, I always felt these worked best as something you would show in the bubble of a youth group movie night or church fundraiser.

I’ve always appreciated the work dedication of independent filmmakers, including faith-based films, but some of the later just aren’t something that everyone can get into, to be honest.

Well, it turns out that many Christian filmmakers agree with me, and are doing something about it. They have not only worked hard to make sure the message of their film stays true to their values, but their quality of product rises well beyond what many expect from “Christian movies.”

This includes one thing I personally appreciate more than anything else…a better sense of humor. Christian filmmakers have been taking advantage of everything from self-deprecating humor (I know so well), and parodies to help gain attention their series and films.

And, I’m here for it.

The insanely successful crowdfunded series The Chosen, from Angel Studios has not only struck a chord with viewers for it’s beautifully made telling of the life of Jesus and his disciples, but it also made use of clever marketing campaigns. It got us all to follow Satan…on social media.

A #TheChosenSux centered campaign started by having billboards and other ads for the series vandalized, and the culprit turned out to be the Devil himself and his students.

Some fans did not take kindly to this campaign, (I found it pretty funny) but Satan now has his own little following on Instagram, YouTube, and Twitter. In addition to letting us know how “awful” The Chosen is, and why we shouldn’t watch it, he’s giving us a little insight on his day-to-day duties, and on what we can expect in Hell:

Of course his cause has backfired big time, and the third season of The Chosen third season is being eagerly awaited. Here he is tempting some random folks on the street and getting them to drop their favorite swear words.

The Chosen’s use of humor in advertising may have helped light a spark in other Angel Studio projects as well. The kickstarter pitch for the sci-fi retelling of the Book of Job, The Shift, has also grasped humor as its marketing key. The film itself is not a comedy, but this pitch for investors has some fun with other Bible based films:

Of course Angel Studios is also behind their own sit-com, Freelancers. Their Dry Bar streaming comedy service that gets about 150 million views monthly across social media platforms. The comedy featured mostly isn’t faith-based, but it is, in internet terms, “safe for work.”

“Dry Bar” doesn’t mean dry or boring humor. Satan himself (aka standup comic Kellen Erskine) is among the popular featured:

I hope to see much more of this is the future. We when you want to extend your audience in today’s world your soul and heart aren’t the only thing that has to be in the right place. You gotta remember where your funny bone is a well.