When you find yourself in the middle of the ‘Why would Target do that?’ or the ‘Why would Bud Light go woke?’ conversation, remember this video. Here’s the CEO of Blackrock calmly stating that ‘You have to force behaviors’. There’s more to quote. “You have to force behaviors, and if you don’t force behaviors, whether it’s gender or race or just any way you want to say the composition of your team, you’re gonna be impacted.” So who is Blackrock? Well, BlackRock, Inc. is an American multi-national investment company based in New York City. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world’s largest asset manager, with US$8.59 trillion in assets under management as of December 31, 2022.

Tada! Now, I’m pretty sure no one voted for Blackrock or its’ forced behavioral changes. But between Blackrock and Vanguard who has 8.1 trillion bucks, these two financial behemoths will keep pressuring companies with ESG scores and DEI scores until they capitulate. Somehow, someway these people feel compelled to make decisions for us. Never mind democracy or individual rights. A small group of unelected douchebags feel it’s their job to force behaviors. It’s just wild to watch the CEO of Blackrock say the quiet part out loud.