Welcome to the party, gamers. You’re about to get a crash course in why gaming and most entertainment sucks. The answer is simple, and it’s all explained in this handy video from youtuber NovemberHotel. This dude lays it all out quite nicely. I’ll just take a moment to extrapolate on a few things. Right now, everyone is focused on Sweet Baby inc. That’s fine. It’s a great example. Sweet Baby inc. just a tool. They exist to make sure certain boxes are checked off in terms of equity etc. When you just want to make a great game or piece of entertainment, sometimes these DEI standards not only get in the way, but they make things much worse. They make things ‘suck.’
The biggest investor in Sweet Baby inc. is a gigantic company called Blackrock. They have more money than most countries. When you go afoul of Blackrock or Vanguard (another gigantic investment company) things can get very tricky for your company financially. Long story short: Do what Blackrock and or Vanguard want and things are easier. So, what do these big investment companies want? Everything evidently. Blackrock has 10 trillion dollars. Vanguard has close to that amount too. They use this financial leverage to make the world fit ‘their’ vision. If you do what they want? They invest. It’s that simple. That’s where the ESG scores come into play. Higher ESG? More money.
So as we say goodbye to Sweet Baby inc. Just know that the next Sweet baby is right around the corner. It’s in Hollywood, it’s almost in every part of the entertainment industry and company around the world. We if you want video games and entertainment to stop sucking? Support indie studios. The companies that haven’t been infected with woke mind virus that’s backed by un-elected bankers.